Guides on parallel trade, landed-cost math, supplier verification, AI sourcing, MOQ negotiation, and the operational realities behind cross-border FMCG wholesale. Written for wholesalers, distributors, and parallel-trade operators who think in pallets, landed cost, and route economics.
What parallel trade in FMCG is, why it is legal in the EU, which categories drive the margins, the risks, and how to do it legally. Pillar guide for wholesalers.
Read the postHow parallel trade in confectionery works: Ferrero, Mondelēz, Nestlé and Mars brands, EU routes, seasonal dynamics, shelf-life, labelling, and landed cost.
Read the postHow parallel trade in beverages works: energy drinks, soft drinks, waters, and the regulated world of spirits — routes, margins, glass and excise risks.
Read the postHow parallel trade in personal care works: L'Oréal, Unilever, P&G, Nivea, shampoo, razors, skincare. Routes, shelf-life, counterfeit defence, landed cost.
Read the postThe definitive guide to calculating total landed cost in FMCG — unit price, road and sea freight, duties, pallet economics, and why EXW comparison is a trap. Worked EUR examples.
Read the postA step-by-step due-diligence checklist for FMCG wholesale buyers: company registry checks, VIES VAT validation, financial signals, references, sample orders, counterfeit detection.
Read the postAn honest comparison of AI-native B2B sourcing and traditional methods (email, phone, spreadsheets, directories). What AI actually does, what it does not do, and when traditional still wins.
Read the postTactical MOQ negotiation guide for FMCG wholesale buyers: why MOQs exist, how to structure counter-proposals, five tactics that work and five that fail.
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