Why suppliers list on First FMCG:
0% platform commission on every deal, across every plan. Free Basic plan covers manual posting of up to 20 offers; Pro subscription unlocks pricelist upload (Excel / PDF / CSV, up to 10 MB, AI-parsed in seconds) and unlimited offers. Offers go live immediately, identity hidden until you accept a buyer's request, multi-currency pricing in EUR, GBP, or USD, and structured enquiries that already contain product, quantity, Incoterm, and destination. No switching to email, no cold outreach, no cut of the deal.
Selling wholesale FMCG today — what's broken
Every current channel punishes suppliers on margin, time, or signal quality.
Cold email and phone chaos
Send 200 decks, 5 replies, 1 real buyer — time-to-first-qualified-buyer is weeks.
Lead-generation spam
Free-form forms on open directories get harvested; you filter scrap all day.
Faire's ~15% commission
A sixth of every deal leaves with the platform — structurally unviable for pallet-thin FMCG margins.
Ankorstore's ~3% payment processing
Headlined as "0% commission" but the processing fee still eats the margin.
Identity exposure on Alibaba and Europages
Company name, products, and prices sit on a public index competitors scrape.
MOQ mismatches
Buyers want 4 pallets; your MOQ is a truck. Every mismatched enquiry is time not closing.
Unqualified browsers
Anyone with a browser sees your offer; signal-to-noise collapses.
First FMCG flips every one. Structured enquiries only. Registered buyers only. No commission. No identity exposure until you say yes.
What you get when you list on First FMCG
Eight concrete wins, checkable against how you sell today.
1. 0% platform commission
No cut of deal value, ever — vs Faire's ~15% and Ankorstore's ~3% processing fee. 0% commission on every deal is permanent across every plan (Basic, Pro, VIP).
2. Pricelist upload in seconds (Pro)
On Pro, drop an Excel (.xlsx / .xls), PDF, or CSV pricelist up to 10 MB. The Claude-based AI parser extracts names, EANs, prices, MOQ, units per pallet, stock, and unit type automatically. On the free Basic plan, enter up to 20 offers manually in the dashboard — no file required.
3. Goes live immediately
No approval gate, no review queue — the moment parsing finishes, buyers can match against it.
4. Structured enquiries, not email
Every purchase request already contains product, quantity, Incoterm, destination, and the buyer's registered company context.
5. Privacy-first
Company name, exact pricing, and terms stay hidden until you accept a specific buyer's request. Competitors can't scrape your client list.
6. Global reach, three pricing currencies — EUR, GBP, or USD
List your offers in any of three currencies — the platform itself is open to buyers worldwide.
7. Built-in messaging with file attachments
Spec sheets, COAs, photos, pallet configs — all in the deal thread. No switching to email.
8. Smart stock handling
List in pieces, cases, or pallets — the platform auto-converts, so "10 pallets" and "12,000 cans" both find the same underlying offer.
How do I find international buyers for my FMCG products?
List your offers on a vertical B2B marketplace where registered buyers send structured purchase requests. On First FMCG, the free Basic plan lets you post up to 20 offers manually; the Pro subscription parses Excel, PDF, or CSV pricelists in under a minute. Offers go live immediately, enquiries route from registered buyers worldwide pricing in EUR, GBP, or USD, and your identity stays hidden until you choose to engage. 0% platform commission on every plan.
How pricelist upload works (Pro tier)
The part buyers don't need to care about, but suppliers do — exactly what happens between dropping a file and having a live offer. Pricelist upload is a Pro subscription feature. On the free Basic plan, you enter up to 20 offers manually in the dashboard.
Supported formats
Excel (.xlsx / .xls), PDF, and CSV, up to 10 MB per file — enough for hundreds to thousands of SKUs.
What the AI parser (built on Claude) extracts:
- Product name — Normalized across languages where possible
- EAN — Optional, improves match quality for barcode searches
- Units per pallet — So pallet-denominated searches match your offer
- Price — Per piece or per case, in EUR, GBP, or USD
- Unit type — Piece or case, so a "10,000 pieces" query doesn't misread as "10,000 cases"
- Pieces per unit — Where the unit is a case or tray
- Available stock — Including pallet-denominated stock, auto-converted to pieces or cases
- Incoterm — EXW, FOB, CIF, DAP and others, attached per offer
Pallet-denominated stock, auto-converted. Enter "120 pallets × 864 cans per pallet" once. Buyers searching in pieces (103,680), cases, or pallets all find the offer. No duplicate listings, no manual unit maths.
Multi-currency pricing. Price in EUR, GBP, or USD — the currency you actually sell in. Cross-currency conversion happens only for internal ranking.
Incoterm support. EXW, FOB, CIF, DAP and others are first-class per offer; the buyer-side landed-cost calculator plugs in from there.
Manual product entry. For short ranges, bespoke SKUs, or one-off parallel-trade lots, add products through the dashboard — no file required.
Typical errors the AI flags
No silent failures — the parser tells you what's ambiguous before the offer goes live:
Unit-type ambiguity
"200" with no indication whether pieces or cases
Missing required fields
No price, MOQ, or stock; offer stays in draft
Inconsistent units
Same SKU in pieces on one row, cases on another
Unrecognized currency or Incoterm
Prompts for confirmation instead of guessing
What file formats can I use to upload my pricelist?
Pricelist upload is a Pro tier feature (paid subscription). Supported formats: Excel (.xlsx and .xls), PDF, and CSV — up to 10 MB per file. First FMCG's AI parser extracts product names, EAN, price per piece or per case, unit type, units per pallet, available stock (including pallet-denominated stock that auto-converts to pieces), and Incoterm. On the free Basic plan you enter up to 20 offers manually in the dashboard. Offers go live immediately after upload or save — there is no manual approval step.
Use cases by supplier type
Different supplier profiles, same platform — different ways the mechanics pay off.
Manufacturer or brand owner wanting distributor reach
- Pain:
- You need distributors across five countries without hiring a five-country sales team.
- Angle:
- List once; every registered buyer worldwide searching your category evaluates your offer by AI-ranked landed cost; identity stays private until a distributor commits.
- Example:
- A Polish confectionery manufacturer lists 42 SKUs and fields structured enquiries from German, Dutch, and UK distributors within a week — every one with quantity, Incoterm, and destination prefilled.
Wholesaler or distributor offloading excess stock
- Pain:
- 600 pallets of short-dated stock to move in four weeks without signalling distress to your usual buyers.
- Angle:
- Privacy-first keeps identity and pricing off any public index; AI matching surfaces the offer only to buyers actively sourcing that category.
- Example:
- A Dutch beverage wholesaler posts excess stock anonymously; a UK parallel-trade buyer accepts at EXW terms; the supplier name only surfaces after the accept.
Parallel-trade exporter with grey-market SKUs
- Pain:
- Your edge is the route — the moment prices or sources appear on Europages or Alibaba, the edge is gone.
- Angle:
- First FMCG is built privacy-first for exactly this. Browsing stays anonymous; identity and exact terms only open after mutual acceptance.
- Example:
- An exporter lists 30 pallets of a branded energy drink anonymously and engages only with the two destinations that fit the margin math.
Private-label producer seeking retailer contracts
- Pain:
- Private-label procurement is relationship-led — no time for drive-by sample requests.
- Angle:
- Every enquiry is from a registered business with contact context. Filter by volume, destination, and Incoterm; reply to the serious ones.
- Example:
- A Spanish personal-care producer receives enquiries with annual-volume estimates prefilled — declines three, quotes two, advances one.
Why suppliers pick First FMCG over Faire, Ankorstore, Alibaba, and Europages
| Platform | Commission / fee | Identity exposure | FMCG fit | Pricelist upload |
|---|---|---|---|---|
| First FMCG | 0% platform commission, no processing fee | Hidden until you accept | FMCG-native (pallets, MOQ, Incoterm, landed cost) | Excel / PDF / CSV pricelist, AI-parsed, live in minutes (Pro tier) |
| Faire | ~15% on many orders | Public supplier profile | Boutique / lifestyle retail | Manual or CSV |
| Ankorstore | ~3% payment processing | Public supplier profile | Boutique / lifestyle retail | Manual or CSV |
| Alibaba | Listing + premium membership | Public supplier profile | Asia-origin manufacturers | Manual / template |
| Europages | Listing / premium | Public directory entry | Horizontal directory | Manual |
For a full feature-by-feature breakdown — pricing transparency, buyer quality, net-terms handling, MOQ handling — see the upcoming /compare hub and per-competitor pages at /vs/faire and /vs/ankorstore.
How you sell in 3 steps
Short version — full walkthrough on how it works.
1. Post offers or upload a pricelist
On the free Basic plan, enter up to 20 offers by hand. On Pro, upload a pricelist (Excel, PDF, or CSV, up to 10 MB) — AI parses it, you confirm anything ambiguous, the offer goes live.
2. Receive structured enquiries
Registered buyers send requests with product, quantity, Incoterm, destination, and company context prefilled.
3. Accept, decline, or negotiate
Accept and identifying details open for both sides. Negotiate through built-in messaging with attachments — no per-deal fee, no middleman.
Supplier FAQ
How do I find international buyers for my FMCG products?
List your offers on a vertical B2B marketplace. On First FMCG the free Basic plan lets you post up to 20 offers manually; the Pro subscription unlocks pricelist upload — Excel, PDF, or CSV, AI-parsed, with offers live in minutes. Registered buyers send structured enquiries that already contain quantity, Incoterm, and destination. 0% platform commission on every plan; your identity stays hidden until you accept a request.
What file formats can I use to upload my pricelist?
Pricelist upload is a Pro tier feature (paid subscription). Supported formats: Excel (.xlsx and .xls), PDF, and CSV, up to 10 MB per file. The AI parser extracts product names, EANs, unit types (piece or case), prices, MOQs, units per pallet, available stock, and Incoterm. On the free Basic plan you enter offers manually, up to 20 active at a time — no file upload.
How long does it take for my offer to go live?
Minutes, not days. Parsing a typical pricelist (Pro tier) takes seconds. On Basic, offers you enter manually go live as soon as you save them. In both cases there is no manual approval step — the offer is live to buyers immediately once you confirm any ambiguous fields the AI flags.
Is there a fee per deal?
0% platform commission on every transaction, across every plan. Basic (free) covers manual posting up to 20 offers; Pro unlocks pricelist upload and team access; VIP adds more seats and AI quota. See /pricing for details. Future on-platform payment processing will likely run through a third-party provider such as Stripe at their standard rates — First FMCG does not add a commission on top.
What if I don't want my company name exposed to browsers?
You're covered by default. First FMCG is privacy-first: company name, exact pricing, and terms stay hidden on public-facing offer views. Identifying details only open after you accept a specific buyer's purchase request. Competitors cannot scrape your client list or price sheet from an open directory.
Can I set different prices per region or per Incoterm?
Yes. Pricing is per offer, with Incoterm and currency attached. You can publish multiple offers for the same SKU with different Incoterms (EXW at origin, CIF at a named port, DAP at a destination) and price each one in EUR, GBP, or USD as appropriate. The built-in landed-cost calculator on the buyer side then ranks fairly across them.
How does First FMCG compare to Faire for FMCG suppliers?
Faire charges around 15% commission and is built around boutique retail — lifestyle, gift, fashion. First FMCG charges 0% platform commission, is purpose-built for FMCG dynamics (pallets, MOQ, landed cost, Incoterm), and supports privacy-first trading. If you sell boutique gifts, Faire fits. If you sell pallet-volume FMCG, First FMCG fits.
Do buyers need to register before seeing my offers?
Yes. Every buyer registers with company details before they can send a purchase request or see exact pricing. That means every enquiry you receive is from a business with real context — not anonymous browsers. Basic offer visibility on the public pages is anonymized on the supplier side as well, which is what keeps the privacy-first model intact.
List your offers — free on Basic
Start free: post up to 20 offers manually on Basic, or upgrade to Pro to upload a pricelist (Excel, PDF, or CSV). AI-matched buyers worldwide come to you. 0% commission on every deal, privacy-first, live in minutes.
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