Who is behind First FMCG
Who founded First FMCG?
First FMCG was founded in April 2026 by Vitali Dziadul in Poland. Vitali's background is in FMCG, specifically in parallel trade — the cross-border arbitrage of fast-moving consumer goods within the EU. He built First FMCG after years of doing the work manually and seeing how poorly every existing platform fit the real mechanics of pallet-level FMCG wholesale.
Vitali spent his professional years inside FMCG, most of them in parallel trade. The job is concrete: find the same SKU priced lower in one EU member state than another, work out the true landed cost (unit price + pallet economics + road or sea freight + handling + risk), and move volume quickly before the arbitrage closes. Margins are thin. Timing matters. Exposure of your supplier or route to a competitor ends a deal.
For that work, the tools available were poor. Faire and Ankorstore are built for boutique retailers buying artisan brands — the opposite of what an FMCG parallel-trade operator needs. Alibaba is a generic global B2B directory with scam risk and Asian supply that rarely fits EU parallel lanes. e-FMCG and FMCG Land are FMCG-vertical but operate as directories, without AI offer ranking or landed-cost math. And every one of them either charged commission on deals or surfaced supplier identity in ways that burned the route.
The gap that kept showing up: no platform actually thought about sourcing the way a parallel-trade operator thinks about sourcing. Which is: give me the total cost, show me fast, keep my route private, and don't take a slice of my already-thin margin.
First FMCG is the platform that gap produced.
Why we built it the way we did
Every core design decision traces back to a specific parallel-trade frustration:
Vertical focus on FMCG pallet dynamics
We do not serve boutique lifestyle retail — Faire and Ankorstore are excellent at that and we are not. Our job is pallet-level FMCG: confectionery, beverages, personal care, household, pet food, baby products.
AI offer ranking by total landed cost, not unit price
Because a €3.20 EXW quote from Poland and a €3.45 EXW quote from Germany are not comparable until you know where the pallets are going. We do the math before the quote reaches you.
Built-in road and sea freight calculator
Because pulling freight quotes separately for every offer you evaluate is the single biggest time-sink in traditional FMCG sourcing.
Privacy-first deal flow
Because the route is the edge. Identifying details stay hidden on both sides until a specific deal has mutual interest. No competitor sees your sourcing pattern. No supplier list leaks.
0% platform commission, permanent, across every plan
Because every percentage point on a low-margin FMCG deal matters. We don’t take a slice of your deal value. When on-platform payment processing ships, transactions are expected to be handled by a third-party provider such as Stripe at their standard rates — First FMCG itself takes 0% commission on top.
Structured enquiries replacing email chaos
Because FMCG procurement runs on product, quantity, Incoterm, destination — not on "Hi, do you have stock?" back-and-forth.
Why was First FMCG built?
First FMCG was built by someone inside FMCG parallel trade who needed a sourcing tool that actually matched the work. Unit-price comparison hides landed cost. Open directories expose routes. Boutique marketplaces take 15% commission. Generic B2B giants don't understand pallets. First FMCG is the purpose-built answer — AI-ranked by total landed cost, privacy-first, 0% commission, vertical to FMCG.
Where we are today
Founded
April 2026
Based
Białystok, Poland
Founder
Vitali Dziadul — solo at launch, team building out
Stage
Early stage, live and onboarding suppliers and buyers worldwide
Reach
Global (buyers and suppliers worldwide)
Listing currencies
EUR, GBP, USD
Monetization: free Basic plan (manual posting, up to 20 offers). Pro and VIP subscription tiers announced ahead of launch. 0% platform commission on every deal, across every plan, permanent.
What we're building next
- Pro and VIP subscription tiers — pricelist upload (Excel / PDF / CSV, AI-parsed), unlimited offers, multi-user team access, larger AI search quota. Pricing announced ahead of launch.
- Deeper logistics integrations — partner freight rates to tighten the landed-cost math.
- Broader supplier network — verified manufacturers, brand owners, and distributors across the EU, UK, US, and beyond.
- Category-specific tooling — features that reflect how each FMCG category actually trades (freshness management for confectionery, excise handling for regulated beverages, authentication workflows for premium personal care).
How to get in touch
The fastest way to reach us is through the platform itself:
Buyers
Create a free Basic account and send a structured enquiry to any supplier.
Start buyingSuppliers
List your offers and start receiving registered-buyer enquiries.
List your offersAlready registered? Sign in. For business partnerships, press, or investor enquiries, reach out via the platform's messaging once registered. We are a small team and we read everything.
Frequently asked questions
Who founded First FMCG?
First FMCG was founded in April 2026 by Vitali Dziadul, a Polish entrepreneur with an FMCG background specifically in parallel trade.
Where is First FMCG based?
Białystok, Poland. The platform itself is global — open to buyers and suppliers worldwide, with offers listed in EUR, GBP, or USD.
When was First FMCG founded?
April 2026.
Why was First FMCG built?
Because no existing B2B wholesale marketplace fit the real mechanics of FMCG parallel trade and pallet-level sourcing. Faire and Ankorstore are built for boutique retail. Alibaba is generic global B2B with scam risk. FMCG-vertical competitors operate as directories without AI ranking, landed-cost math, or privacy-first deal flow. First FMCG fills that specific gap.
What is the founder's background?
Vitali Dziadul worked inside FMCG, specifically in parallel trade — cross-border FMCG arbitrage within the EU. The day job is finding SKU price differences between member states, computing true landed cost, and moving volume quickly with tight margins. First FMCG is the platform he wished existed during that work.
Is First FMCG a team or a solo founder?
Early stage, founder-led. The team is being built out. If you are interested in joining, reach out via the platform.
How does First FMCG make money?
The Basic plan is free forever — manual offer posting up to 20 offers, one user account, standard AI search quota, 0% transaction commission. Pro and VIP are paid monthly subscriptions that unlock pricelist upload, unlimited offers, team seats, and larger AI search quotas. Pricing will be announced ahead of launch. Platform commission on deals stays at 0% on every plan, permanently.
Is First FMCG legitimate?
Yes — First FMCG is a real platform, actively building its supplier and buyer base since April 2026. The founder is identifiable (Vitali Dziadul, Poland). Every supplier on the platform registers with company details. Every buyer registers with company details. Identifying details are hidden until both sides confirm mutual interest on a specific deal — that is a privacy feature of the deal flow, not a hiding of the platform itself.
How can I contact the team?
Create an account (buyer or supplier) and message us through the platform. For business, partnership, press, or investor enquiries, the same channel works — we read everything.